01
Intro
At Perficient, I work across visual and product design, strategic thinking, and cross-channel collaboration. My background spans UX/UI design, marketing and advertising, consumer insight, and business strategy—allowing me to create thoughtful, user-centered solutions that connect people, products, and outcomes.
Guided by Human-Centered Design and Design Thinking principles, I help brands and teams thrive—whether that means creating new experiences, improving existing ones, or building the organizational capabilities needed to scale with confidence.
02
Problem Solving
I thrive on the challenge of solving complex digital problems, particularly through Design Thinking. By combining a user-centered and data-driven approach, I can efficiently identify and implement the right solutions—something I truly enjoy. I’m passionate about the impact UX can have on enhancing users’ lives, and I rely on empathy and Figma as my go-to tools to make that happen.
Experience & Interaction
UX design
UI design
Interaction design
Motion design
Content design
Systems & Strategy
Design systems
Human-Centered Design
Design Thinking
Branding
Creative & Business Leadership
Creative direction
Campaign development
Executive presentations
New business
03
Leadership Experience
I’ve led teams at GTB, McCann, MRM, General Motors, and Perficient. I value the responsibility that comes with leadership—guiding people, shaping meaningful work, and creating clarity through strong systems and processes.
I find as much fulfillment in leadership problem-solving as I do in design. My focus is on building trust and alignment so teams can operate at their best and fully leverage their strengths. The principles that guide my leadership include:
People & Trust
Empathy and emotional intelligence
Transparency and trust
Motivation with accountability
Communication & Alignment
Storytelling and vision
Cross-enterprise collaboration
Relationship-driven leadership
Growth & Integrity
Innovative, forward thinking
Mentorship and teaching
Winning with integrity
04
Process
My process is grounded in Human-Centered Design and Design Thinking, with a strong focus on understanding people, context, and outcomes. I rely on accessibility standards, usability heuristics, and strong design fundamentals to guide clear, effective solutions.
How I Work
Understand the user, the problem, & the context
Define opportunities & success criteria
Design & explore solutions
Test, refine, and iterate
Deliver and support implementation
Foundations
Usability heuristics
Design fundamentals
UX/UI best practices
Accessibility standards
Material Design
Apple Human Interface Guidelines
05
Testimonials
1
“You’re like a navy seal Fred! A total pro and fantastic team spirit. Thank you!”
Creative Director
McCann NY
2
“Thank you so much for all you did - creative, designer, producer - you did it all. It was a pleasure working with you, let’s do it again soon!”
VP Account Director
McCann NY
3
“I don’t know what I would have done without you. The NY team was saying how good and calm-cool-and collected you were. They all want their Fred!”
Chief Creative Officer
McCann Detroit
4
“If we win the pitch, can you move here and come work on it for us? We want to work for you!”
Creative Staff
McCann NY
5
“Fred turns wires and any crumby outline into Gold. He also has a great aptitude for Strategy. He's just a pleasure to work with. No ego.”
Product Design Lead
General Motors
6
“I really think the world of Fred, and I feel so lucky to have worked with him. He is the ideal coworker and leader.”
Product Design Lead
General Motors
7
“I have been impressed by his adaptability and flexibility. He was able to join a fast-moving initiative and get up to speed quickly.”
Group Manager, UX Strategy
General Motors
8
“Good leadership is not a very common skill set and you have it. You’re a person who earns a lot of people’s respect easily”
Sr Product Designer
McCann Detroit
06
Clients
Contact
fred.restum@gmail.com
(248) 978-9729