Fred Restum

Product Designer & Leader helping create intuitive & accessible experiences at scale.

Expertise

Interface Design

I solve complex digital problems through UI and visual design, branding, content strategy, and design systems. My work is grounded in strong design fundamentals, usability and accessibility standards, and proven industry best practices.

Problem Solving

I apply Human-Centered Design and Design Thinking to solve complex challenges across experience, strategy, process, and operations. Data-informed decisions help unlock potential, drive efficiency, and create meaningful innovation.

Cross-Industry Experience

I’ve worked across automotive, ecomm, finance, healthcare, retail, and consumer brands, often within complex and regulated environments. My experience spans digital products, enterprise platforms, and brand-driven experiences—translating complexity into clear, user-centered solutions that scale.

Leadership

I believe leadership is about clarity, trust, and empowering people to do their best work. My approach is rooted in empathy, transparency, collaboration, and helping teams align around a shared vision.

Advertising & Branding

I spent much of my career in advertising as an art director, designer, and design director. My background in branding, communication design, ideation, content creation, and client leadership strongly informs my UX/UI work today.

Case Studies

Wear

Building a mobile app from scratch through the Design Thinking process.

ePowered

Defining a systematic solution for a white label EV management product.

Ultium App

Defining the visual language for General Motors’ new branded EV management experience.

Ultium Charger

Designing a brand-centric interface for General Motors at home EV charger.

Cadillac

Concepting a responsive landing experience for Cadillac’s all-electric Lyriq.

Advertising

I spent a significant part of my career helping teams bring brands to life through art & copy.